Start – Services Overview

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Service Design

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Problem framing
Empathy mapping
Journey mapping
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Experience Design

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Status quo
Information Architecture
Content types
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Visual Design

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Form factor
Typography
Layout
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Web Wide Web

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Development
Website Types
Search Engine Optimization
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StartServices Overview – Service Design

Service Design

What is Service Design?

Service design is the activity of planning and organizing a business’s resources (people, products and processes) with the goal to improve the experiences of both the user and employee to better support customer journeys.

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It's about framing long-term goals of a business, mapping the user's empathy, creating a journey map and sketch, prototype and test solutions.

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Single activities and methods get combined in a linear way to a set of activities, which help to solve big problems easily and in a matter of days, not months.

To make this work, C-level stakeholders get invited to bring their insights and expertise to create a solution to a big problem, together, actively.

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Our methods to empower your business

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Workshop facilitation

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Preparing workshop agenda
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Moderation of workshops
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Documentation of workshops
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Problem framing

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Framing long-term goals
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Shared vision creation
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Unstucking your team or product
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Empathy mapping

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From user's point of view
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Says, Thinks, Feels, Does
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Guide in decision making
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Journey mapping

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Tied to a specific product or service
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Phases, actions, thoughts, mindsets
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Highlight pains and delight
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Vote and rate

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Prioritize across all opportunities
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Uncover most promising opportunities
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C-level stakes rate opportunities
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Solution prototyping

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Generate a broad range of ideas
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Inspired by already launched solutions
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Combined single ideas
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Solution testing

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Testing the prototype with real users
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Getting insights from real users
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Inform the solution with test insights
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Post Workshop

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Documentation of insights
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Showing future roadmap
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Make informed decisions
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StartServices Overview – Experience Design

Experience Design

What is Experience Design?

User Experience Design listens to the end users' needs and pains in order to create an informed understanding of the improvement space - in order to establish a holistic and more efficient way to interact with a service or a product.

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"User experience" deals with all aspects of the end-user's interaction with the company, its services, and its products.

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This field of expertise is all tactical. Common projects rank from creating a totally new, holistic service, also known as Minimum Lovable Product, in a variety of ecosystems and touchpoints.
Also seen a lot, is the implementation of new features to an existing product or service or migrating a service to a different country.

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Analysis

Status quo of existing services
Uncovering pain points
Service overview in multiple categories
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Information Architecture

Information hierarchy in multiple levels
Service map for shared understanding
Goals of information architecture
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Content types

Examination of multiple content types
Transferring service goals to content
Content type map for decision making
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User Flow

The user's interactions with the service
Transfer of service goals to user flows
Highlighting opportunity areas
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Use Cases

Use case exploration in multiple levels
Transfer of service goals to use cases
Main, secondary and edge cases
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Minimal Lovable Product

Concep development of a MLP
Multiple analysis to inform MLP
Post launch strategy for future features
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Benchmarking

Competitor analysis
Best practices for future decisions
Form factor and information flow
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Testing

MLP testing with real users
Testing multiple design directions
Multiple structure directions
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StartServices Overview – Visual Design

Visual Design

What is Visual Design?

Visual Design is all about the look and feel of a product, brand or service - in every customer facing touchpoint and media type.

It aims to establish your company's philosophy and strategy on a meta level expressed with color, fonts, whitespace, animations and transitions.

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Focuses on the aesthetics of a product and its related materials by strategically implementing images, colors, fonts, and other branded elements.

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Common visual design artifacts like wireframes, interactive prototypes, style guides and mood boards support the user experience. Small details of a product’s aesthetics can play a significant role in the design and acceptance of the user experience.

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Form factor

Dimensions of canvas
Native or web ecosystem
Portrait or landscape view
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Typography

Micro and macro typography
Easy to read and bold to convince
Weight, spacing, indent, alignment
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Layout

Grid based
Single or multi column
Overview, shortcuts and detail view
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Color

Guiding color system
Light, dark or combined color palette
Assisting specific content type
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Benchmark

Competitor analysis
Best practices for future decisions
Differences by country and market
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Components

Defining re-usable interface parts
Ensure visual consistency
Speeds up the design process
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White space

Empty area on the canvas
Lets the content stand out
Declutters the interface
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Visual System

Reflects your core philosophy
Authenticly tells your story
Separates your from competitors
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StartServices Overview – World Wide Web

World Wide Web

What is the World Wide Web?

World Wide Web, also known as "WWW', "Web" or "W3", is the universe of network-accessible information, the embodiment of human knowledge.

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Is an information space where documents and other webresources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links and accessed via the Internet.

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The Web has a body of software, and a set of protocols and conventions. Through the use hypertext and multimedia techniques, the web is easy for anyone to roam, browse, and contribute to

It began in 1989 as a networked information project at CERN, where Tim Berners-Lee, now Director of the World Wide Web Consortium, W3C, invented the web as we know it today.

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Development

Modern HTML5 and CSS3
World Wide Web Consortium conform
Responsive and mobile first
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Website types

Small Business Websites
Micro Product or Service Sites
Special Presentation Sites
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Search Engine Optimization

Rank better in organic search results
URL structure and meta tags
Fast page loading
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Organic search results

Content, title tags, headings
Alt text for images, internal linking
Content length
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Structure

Url structure and rich meta tags
Schema markup
keyword placement strategy
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Page Speed

First Contentful Paint
Impressively fast loading times
Time to Interactive
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