Pfizer Kidney Cancer App

My role

User Experience Designer

Project

Bringing the app from USA to Germany

Platform

iOS & Android

Release

Q3 2016

Agency

welldoo

Time frame

October-November 2015

Pfizer Kidney Cancer App - Header Image

Starting point

Pfizer Kidney Cancer App - Starting Point

Strategy

Pfizer Kidney Cancer App - Strategy

Scope

Pfizer Kidney Cancer App - Scope

Status Quo - Analysing Kidney Cancer App USA

Scribbling a sitemap of every existing view of the app - from registration to onboarded.

Pfizer Kidney Cancer App - Status Quo

Task flow analysis

Pfizer Kidney Cancer App - Task Flow Analysis

Status Quo - Pain Points

Obvious pain points are being explored.

Pfizer Kidney Cancer App - Pain Points

Information Structure

This is a new structural way to lead the user through the digital service - derived from a new concept.

Pfizer Kidney Cancer App - Information Structure

Main Use Case Flows

The flows show the main use case.

Pfizer Kidney Cancer App - Flow MedikationenPfizer Kidney Cancer App - Flow EinnahmezeitPfizer Kidney Cancer App - Flow DosisPfizer Kidney Cancer App - Flow SchemaPfizer Kidney Cancer App - Flow ErinnerungPfizer Kidney Cancer App - Flow First Time Use MedikamentePfizer Kidney Cancer App - Flow First Time Use Befinden

Visual Design

Following the fonts, colors and specific specs - there was still much space for a clean and informal visual approach.

Pfizer Kidney Cancer App - Visual Design